Our mission

The most valued productivity solutions in the world

Beliefs

We deeply believe in:

  • Non-negotiable Product
& Workplace Safety
  • Uncompromising Quality
  • Passionate Customer Care
  • Fearless Innovation
  • Rapid Continuous Improvement
Values

Our behaviors define our success:

  • We demonstrate Integrity.
  • We tell the Truth.
  • We respect the Individual.
  • We promote Teamwork.
  • We Listen
Visions

To be acknowledged as the:

  • Brands of Choice
  • Employer of Choice
  • Franchisor of Choice
  • Business Partner of Choice
  • Investment of Choice

100 Years of Advertising

Want to know what was going on in the world at any point during the last century? Chances are you could get a pretty good idea by just reading a Snap-on ad. Even when we weren’t documenting the happenings of the day, our communications still conveyed the tale of a brand whose modern-day success story came complete with real-life action and heroes.

It takes a lot of work to become a global leader. Even more to maintain it.

Snap-on is committed to innovation, quality, durability and superior customer service. We constantly strive for rapid continuous improvement; never satisfied. We are always examining how we can do it better, and engage constructively to gain additional knowledge and learn from past mistakes.

We are proud to say that the tools we make are the best.

At Snap-on tools, every one of us are inclined on satisfying our customers' needs by giving them quality products, equipment and providing them with quality service and diagnostics. We have been working hard with passion to make our brands indispensable and to give our customers' the best products with the best Design, high Durability and Precision. We have committed ourselves to the customer to provide them with innovative new ideas and a range of products to make it easier for them to do business with us.

Our solutions bring greater value to the customers', our franchisees, our associates and our owners. We have established our market throughout the globe and are highly diverse. Our business goals are driven towards reducing costs and reducing the complexity.

Snap-on’s mission is to delight our customers – professional tool and equipment users worldwide – by creating innovative, productivity-enhancing products, services and solutions.
At Snap-on Tools, every one of us are inclined on satisfying our customers’ needs by giving them quality products, equipment and providing them with quality service and diagnostics. We have been working hard with passion to make our brands indispensable and to give our customers the best products with the best Design, high Durability and Precision. We have committed ourselves to the customer to provide them with innovative new ideas and a range of products to make it easier for them to do business with us. Our solutions bring great value to our end customers, our resellers, our associates and our owners. We have established our market throughout the globe and are highly diverse. Our business goals are driven towards reducing costs and reducing complexity.